the photo on the background is too bright and interferes with the perception of the main message of the card (it should be darkened or muted in some other way)
disproportionate elements
sharp elements when the brandbook has rounded corners
pixelated image
perspective is broken
significant elements extend beyond the crop margins
significant elements are farther away than the logo
no alignment of elements on one ruler line
Common text errors in visuals
excessively multi-level title on the card
unclear captions to numbers
uninformative title (especially pay attention when there is no verb)
elements that are too small and unreadable
lack of uniformity
incorrect typography (dashes on new lines, etc.)
visual proximity of elements creates unnecessary associations
Common mistakes in photos and illustrations
personal data
dirt and garbage
the season in the picture does not correspond to the season outside the window (summer pictures in winter)
inconsistency in drawing characters
visualization does not correspond to reality (for example, toponyms on the map are arranged in random order)
objects that are unintentionally included in the frame, create tension or can lead to social conflict (barbed wire, construction waste, cars in news about bicycle infrastructure)
false accusations (headline: "Punish the violators", and in the photo — a random decent person)
depends on editorial policy: people with tattoos, men with earrings in their ears, colored hair
Law OF PROXIMITY
Objects close together are perceived as one group
What is wrong with these images?
According to the design supervision of Moscow Transport
Character drawing features
by the example of Electrobusik
Possible media formats
cards
videos
audio (podcast / radio show)
long-form article
data-physicalization
merchandise
bot
app
interactive
game
outdoor advertising
stickers (in Telegram or real ones)
art illustration
cartoon and caricature
WhatsApp postcards, etc.
You can be unserious
How many crepes do you need to feel happy?
Which words are most frequently used by the employees of the Moscow Traffic Control Centre in their working chats?
Five strategies for the titles
Indicator as it is
Number of frogs worldwide
Leading question
Is the number of frogs increasing?
Conflict
Frogs VS toads: which animal is more numerous in the world?
Trend
The number of frogs in the world is skyrocketing
Key insight
Southeast Asia is the leader in the number of frogs
Higher School of Economics University. Course "International Data Journalism: Data Analysis and Visualisation" Created by Maria Kasakowa (undine_su_menulio) Moscow, Russia. 2022–2026.
